How SOC 2 Helps SMBs Win Business

Full name
11 Jan 2022
5 min read

Why “good enough” security answers aren’t enough anymore

For growing businesses, security reviews used to be simple. A quick questionnaire, maybe a reference call, and you were through. But today, more customers and partners are asking for something you can’t gloss over: a SOC 2 report.

Without it, SMBs are running into:

  • Slower sales cycles — long delays while procurement teams dig into your security practices
  • More back-and-forth — endless clarifications and evidence requests
  • Missed opportunities — larger customers won’t sign without independent assurance

SOC 2 Changes the Conversation

A SOC 2 report does more than check a compliance box. It tells the market you:

  • Protect customer data according to industry standards
  • Have the processes in place to back it up
  • Can prove it through independent validation

That credibility speeds up contracts, reduces friction in vendor assessments, and builds trust with bigger customers.

Type 1 vs Type 2: A Business Decision

For SMBs, choosing between Type 1 and Type 2 is often about speed versus depth:

  • Type 1: A faster way to show intent and meet immediate demands
  • Type 2: Stronger assurance and credibility for larger, long-term contracts

Many SMBs start with Type 1 to get deals moving, then move to Type 2 as customer expectations grow.

How Deepsight Helps

SOC 2 isn’t just about passing an audit. It’s about removing barriers to growth.

At Deepsight, we help SMBs:

  • Assess readiness — spot and close gaps before the audit
  • Align controls with your workflows — avoid unnecessary red tape
  • Simplify evidence and documentation — less disruption to your team
  • Maintain compliance year-round — making renewals smooth, not stressful

Whether you need your first Type 1 report or you’re ready to progress to Type 2, we meet you where you are. 

Our goal: make SOC 2 an advantage you can use to win business, not just another requirement to check off.

Ready to cut the back-and-forth and move deals faster? Let’s talk.